June 2025 – October 2026
The Caribbean is increasingly exposed to natural hazards and the effects of climate change. Hurricanes, earthquakes, floods, volcanic eruptions… these are just some of the risks Caribbean populations face daily. Climate change is intensifying these threats: rising sea levels, droughts, heatwaves, and the loss of natural resources.
In this context, PIRAC – the French Red Cross’s Regional Intervention Platform for the Americas and the Caribbean is launching the regional awareness campaign “IT’S YOUR MOVE”, an initiative to inform, mobilize, and strengthen the resilience of citizens across the Caribbean.
Be Prepared, Be Protected
Because everyone has a role to play in the face of disasters, this campaign aims to strengthen both individual and collective resilience. Being well-informed, adopting the right actions, and anticipating risks are all ways to better protect your family, your community and to rebuild more quickly after a crisis.
A Regional and Collaborative Initiative
“The Ready 360° – Phase 2 project is co-funded by the INTERREG Caribbean programme through the European Regional Development Fund (ERDF)” with the support of the Agence Française de Développement.
This programme brings together numerous operational partners, along with institutional partners such as CDEMA and OECS, and the Red Cross National Societies in the region.
Participating Territories:
- Antigua and Barbuda
- Dominica
- Grenada
- Guadeloupe
- Martinique
- Saint Kitts and Nevis
- Saint Lucia
- Saint Vincent and the Grenadines
A 16-Month Dynamic Campaign
Duration: June 2025 to October 2026
Each month, the campaign will focus on a major hazard, following two main approaches:
- Understanding the risks and the impacts of climate change
- Adopting the right actions to prepare and protect
Covered Hazards:
Hurricanes, floods, earthquakes, volcanic eruptions, droughts, landslides, tsunamis, and climate-related impacts on ecosystems.
A Multimedia Campaign Close to the People
To reach all audiences, “IT’S YOUR MOVE” uses a variety of formats and adapted communication channels:
Awareness Tools:
Infographics, animated videos, interviews, a song and music video, testimonials, interactive publications…
Distribution Channels:
Facebook, Instagram, TikTok, YouTube, LinkedIn, WhatsApp, local radio stations, community events, public displays.
Follow us!
This campaign is yours. To better protect our region, it’s essential to act together—now.
#YourMove #Ready360
